For most of us, loss is the difference between what you have at Time 1 and what you have at Time 2: yesterday, I had ten marbles; today, I have seven; so I lost a few – three, to be exact.
However, those in business define loss as the difference between what you get and what you might’ve gotten. So if they get ten marbles and they think they could’ve gotten a hundred, they ‘suffer a loss’ of ninety marbles.
Which means, by their own reckoning, they’ve lost quite a few more marbles than the rest of us.
